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A young customer gazes thoughtfully into the future as a metaphor on how regional banks can retain young customers?

How can regional banks retain young customers?

Roughly 15% of Germany’s population – over 12 million individuals – falls within the 14 to 27 age group. Why are young customers digitally savvy, but financially overwhelmed? In view of the migration of young customers, how is the role of the primary bank changing?

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A woman using a smartphone as a symbol of the strengthening of banks' digital sales channels

How can banks strengthen their digital sales channels?

In a world where, on average, people check their smartphones every twelve minutes, banks can no longer afford to ignore mobile-first offerings. Many regional banks responded early and now offer technically sophisticated online banking systems and powerful apps.

App usage is high – and in purely quantitative terms, digital log-ins have even increased customer contact. Yet it is clear that sales success through digital channels is still falling short of its potential.

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