Martin Seidenberg is a Partner at zeb and an expert in the retail banking business and sales management of Sparkassen-Finanzgruppe.
In recent years, Martin Seidenberg has supported more than 50 savings banks and association partners in the further development of sales topics.
In his role as co-head of the Retail Banking Practice Group, he is constantly developing new topics with his team in order to implement them quickly and effectively with maximum (end) customer orientation.
Regional banks with about 13,000 branches remain the last anchor for customers to experience banking locally. They should therefore start to view their branch network not as a burden, but as an opportunity to stand out against their competitors in the long term. Personal contact and individual advice at branches will remain central to serving bank customers for at least anotherย 20 years.
Roughly 15% of Germanyโs population โ over 12 million individuals โ falls within the 14 to 27 age group. Why are young customers digitally savvy, but financially overwhelmed? In view of the migration of young customers, how is the role of the primary bank changing?
In a world where, on average, people check their smartphones every twelve minutes, banks can no longer afford to ignore mobile-first offerings. Many regional banks responded early and now offer technically sophisticated online banking systems and powerful apps.
App usage is highย โ and in purely quantitative terms, digital log-ins have even increased customer contact. Yet it is clear that sales success through digital channels is still falling short of its potential.
In the coming years, banks must aim to identify heirs and promote the retention of inheritable assets that are at risk of migrationย โ the zeb.estate forecast is a suitable tool to achieve this.
Fields of action and measures for boosting income from the securities business.
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