Maik Dombrowa is a Manager in the Practice Group Retail Banking at zeb. In this role, he is managing projects with a focus on cooperative, Raiffeisen and cantonal banks and building societies in the DACH region.
How can banks strengthen their digital sales channels?
In a world where, on average, people check their smartphones every twelve minutes, banks can no longer afford to ignore mobile-first offerings. Many regional banks responded early and now offer technically sophisticated online banking systems and powerful apps.
App usage is highย โ and in purely quantitative terms, digital log-ins have even increased customer contact. Yet it is clear that sales success through digital channels is still falling short of its potential.
