Identify and exploit untapped potential
The challengers in the financial world – whether fintech companies or neobanks – have one thing in common: a pleasing, functional design.
New banking deliberately places great emphasis on high design standards as a key differentiating feature. It thus appeals especially to the younger generation. At the same time, traditional values have not lost their relevance and are still central in customers’ perception.
Nevertheless, there is a need for action to remain competitive in the long term. Design plays a key role here. This change will only succeed if design is developed holistically and integrated into the strategic agenda as a success factor.
Industries such as retail and technology prove that such a paradigm shift guarantees success.
[1] Source: Deutsche Bundesbank.