
Advising customers personally and securely on the web — co-browsing forges ahead
The latest technological trends are considerably changing the usage behavior of bank customers. At heart, the issue is how banks and insurance companies should focus their advisory and sales services in future. The study Die Bank der Zukunft aus der Sicht der Digital Natives (The bank of tomorrow from the perspective of digital natives) prepared by the University of Hohenheim gives a surprising answer to the much discussed question of how banks should position themselves with regard to customer contacts and advisory service